The Sui–Tang Grand Canal Cultural Museum in Luoyang, China, is a public institution dedicated to presenting the history of the Grand Canal. As a waterway connecting political, economic, and cultural regions, the canal represents continuity and connection, while the museum serves as a contemporary space linking past and present.

Based on this shared notion of connection, the brand identity is developed around the concept of “Connection & Progress.” Drawing from the canal’s linear structure and the museum’s architectural form, the visual system expresses both historical depth and a forward-looking cultural spirit.